In August 2020, President Donald Trump dropped a bombshell executive order banning TikTok in the United States. Since then, as TikTok has competed against other Big Tech companies—growing among teen users while Facebook and others have struggled—its ability to survive in the United States has remained under a cloud of uncertainty. Would regulators step in and kill off a product that had become a staple form of communication for some 100 million Americans?
That cloud seemed to lift last week in the wake of reports that TikTok will enter into a data storage deal with Oracle. In the short term, the agreement would be good for US users, enabling TikTok to invest more of its resources and energy into improving its product, rather than wrestling with the government.